What Do Tomorrow’s Service Designers Need to Know?

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Preparing for workshop at Service Design and Service Innovation Conference  8-10th February in Finland. We aim to gather insights and set up a platform for co-designing Service Design Masters  curricula. Workshop participants include Stefan Holmlid, Katarina Wetter Edman, Elena Pacenti, Birgit Mager, Daniela Sangiorgi, Stuart Bailey and me, Hazel White. We are keen to hear what you think should be future Service Designers need to know. Leave us a comment below.

Service Design has been taught in design schools since the early 90’s. In management schools New Service Development has been taught, and in engineering schools Service Engineering and Industrial Engineering has touched on topics related to the design of services. As Service Design Masters and Bachelors Programmes now are being developed globally, in a wide range of schools, there is a need to find common frameworks as well as to learn from each other. In this workshop we will be working with developing curricula as well as developing platforms for co-creation.

That is, we will be working with central questions such as; What are the benchmarks for a Service Design education? What should we be teaching the Service Designers of tomorrow? What are the relationships to other design disciplines and service disciplines? What can we learn from these?

As well as questions such as; How can the lessons learned in developing these be shared? How can a sense of co-creation support the development of successful courses and curricula?

This workshop builds on a Service Design Network (SDN) Member’s Day breakout session held at Adaptive Path as part of SDN’s 4th Annual Conference in San Francisco in October 2011.

The session included designers and educators from the USA, Korea, China, UK, Sweden, Finland, Germany, Portugal and the Netherlands. Unsurprisingly, it was clear that a Service Design approach to creating curriculum and resources is the way forward. Work is already underway to build an online network to develop these ideas. The opportunity to run a workshop at the 3rd Service Design and Service Innovation Conference would engage a new range of stakeholders from business and academia to identify common values and develop content that can be adopted and adapted to fit local needs.

Workshop Participants: Stefan Holmlid: Linköpings universitet, Sweden

Katarina Wetter Edman, Center for Service Research, Karlstad, Sweden

Elena Pacenti ,Domus Academy, Milano, Italy

Birgit Mager, Köln International School of Design, Cologne, Germany

Daniela Sangiorgi, Imagination, University of Lancaster, UK

Stuart Bailey, Glasgow School of Art, UK

Hazel White, University of Dundee, UK

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2 thoughts on “What Do Tomorrow’s Service Designers Need to Know?

  1. Lucy Kimbell
    Head of social design, Young Foundation
    Associate Fellow, Said Business School, Oxford University

    “have theories, concepts and frameworks of the socio-material worlds within and for which they design
    have theories, concepts and frameworks of the organisations, communities, projects and teams within and for which they design
    be able to explain where they themselves are located and accountable in the contexts in which they work”

    Rory Hamilton
    Freelance Service Designer live|work and Orange

    “See the whole service system and explain that to stakeholders
    Being able to communicate user experiences
    Learning to experience prototype”

    Katri Ojasalo
    Head of Master’s Degree Programme in Service Innovation and Design at Laurea

    “Customer/user value formation,
    Business value formation,
    Visualising processes, concepts & systems”

    Fabian Segelström
    PhD student in Service Design at Linköping University

    “Services are systems rather than non-goods
    Suitable ways of visualising services
    Prototyping the intangible”

  2. The importance of the observational in understanding the service context
    The inter-relationship between the business model and the service system
    The relevance of the visual (including prototyping) as an active and social process in defining, developing and desiging the service system.

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