Got and Idea How Technology Could be Used Creatively? Join Tag 2012 in Dundee


aims to bring together the various business sectors of Scotland with smart technology and creative brains: the hope is to find gaps in markets out of which some design thinking, technology and companies with existing routes to market can create new business.

We are really keen to get you involved in one of our forthcoming events with your creative and ideation skills, with a view to joining one of the teams and/or creating new business for yourself (

We’re holding four events around the country, and would love you to attend one or more. The kinds of teams taking part will include technologists, creative industries people and companies from the wider business world looking for gaps in their own markets through which technology could help generate new opportunities. Coming along to an event helps you team up with the right kind of business who already have a route to market, but need your help to turn these into profitable opportunities. You’ll effectively be part of a new business, with a chance to win investment to grow the idea produced at the StramashLab event.

The kinds of ideas we’re expecting blend technology with sectors outside the pure tech domain:

a) You could build a digital app  that helps the food and drink sector reach new customers

b) You could design a range of textiles that charge the products the wearer carries

c) You could create an app that helps you measure how much electricity you are using

d) You could make an app for the financial sector that helps you measure how much you spend

e) You could manufacture a product that enables you to survey your own home

Our tagline for the StramashLabs

| TAG Challenge 2012 is “Stop dreaming. Start Doing.” We hope you can join us to make this pragmatic innovation happen in Scotland.