Sam Ladner from Microsoft Redmond will be giving a talk 3pm – 4pm tomorrow (Wednesday 15th May) in the MSc Design Ethnography studio, level 7 of the Mathew Building, DJCAD, University of Dundee, on The Value of Ethnography in Business.
Sam Ladner is a sociologist who researches the intersection of work, technology and organizations. She uses a range of social research methods including interviewing, observation, ethnography, and survey research. She has consulted Fortune 1000 companies on digital product design, organizational change, and the social aspects of technological innovation. She also trains and mentors designers, marketers, and account planners on research methodology. She has consulted companies including Citibank, Dell, GSK, VeriSign and Genentech. She served as Postdoctoral Fellow at Ryerson University’s School of Information Technology Management, and has published in peer-reviewed journals. She currently works as a Senior Researcher at Microsoft in the Office division researching socio-cultural trends and helping design the next generation of productivity software. She holds PhD in sociology from York University and lives in Seattle with husband and cat.
And here are Hazel’s hasty notes.