Persona Generator

Stephanie Fulke

Persona generator is an online service that supports the communication and interaction between health experts, people with specific medical conditions, carers and designers. As well as using unutilised pre-existing information the service gathers experiences, issues and strategies developed by the target groups. This information is then amalgamated, so that participants cannot be identified, and formatted into a range of accessible archetype persona cards for each condition. Persona cards are a method used by designers to: initiate questions, for idea generation and to continuously refer to those who will use the end product and/or service throughout the design process. Persona Generator aims to: raise awareness of unacknowledged medical demographics worth designing for, make accessing and designing for these groups easier by supporting the communication between health experts, people with medical conditions and designers.