challenge bank

This is where we post challenges for Master of Design for Services students to select for project work – if you’ve got a challenge you’d like our students to work on, contact Hazel White: 01382 388288 to have an informal chat. Students either work on the challenge as their Masters project, undertake a challenge for a teamwork module or do a smaller challenge alongside their main Masters project.

Masters projects begin in February and are completed in early August. Shorter timeframe challenges can run as short team projects or offered to students as an extra curricular project. All challenges are negotiated on a case by case basis. Income from large projects helps towards student travel and materials. Most projects are undertaken on a pro bono basis, with the understanding that the student undertakes a professional project with some ‘expert advice’ from the person making the challenge. Material and travel expenses should be met by the challenger. We cannot guarantee that all challenges will be taken up – however we have had excellent participation from students.


291949_322896161140793_117634644_nFarmsook is a social enterprise that enables underprivileged young people in Bangkok to gain life skills that will help them gain employment through work experience. However – in order to create a sustainable business it needs to innovate. How can a service design approach help the business address it’s challenges and find new opportunities?

Founder and CEO Chairit Imjaroen started out making an ice-cream to donate to underprivileged children – this subsequently developed into a social enterprise with support from TSEO (Thai Social Enterprise Office) with the children becoming involved in manufacturing ice cream to earn money and gain valuable life skills.

The challenge is to look at the whole Farmsook businesses in terms of service ecology; and identify challenges and opportunities for creating a sustainable business using Service Design methods.

Fern Chaolertseree


Skill Share Dundee is a community-led project helping to inspire, empower and connect members of the student and residential community by sharing practical skills and crafts. It aims to bring generations together, maintain skills and crafts that might otherwise be lost and reduce waste through reuse and repair. It has recently taken over an empty retail unit in the Wellgate Centre for 3 months to connect more directly with the communities that it serves. The Government funding is designed to get the project established, and a key objective is to develop additional income streams by the end of 2014.

Challenge: the project requires a team of 2/3 masters students to design and pilot a range of new services on a commercial basis to help subsidise its other work and/or develop Skill Share Dundee as a social enterprise. The skills and knowledge required are: business planning skills, ideation methods, visualisation and prototyping, empathy for those served by the project.


Hospital to Home

This project is about improving the transition of older people from hospital to home. Over the course of 20 months (July 2013 – March 2015) it will focus primarily on working with health and social care practitioners, older people and their families to improve the service delivery of patient care pathways to produce a more positive experience for older people. The Challenge is to work with experts to gather information on the current situation and be involved in the design of services which enable better outcomes for older people returning home from hospital

Contact: Dr Fiona Wood


Challenges for the class of 2014


Better by Design is a Big Lottery funded project working with 15 third sector organisations across Scotland. TaylorHaig and The Young Foundation are working in partnership to deliver this two year programme. Better by Design is working with organisations to help them put their users at the centre, develop existing services or design new services while helping the organisations progress in creating a sustainable strategy.

Challenge: To work with the Better by Design team to design ways of helping frontline workers collect feedback from young people about their needs – and  visualise and communicate this to a wider audience.

Contact: Karen Lyttle



KISTproject is the development of  a communication system with staff, parents and children from the Children’s Hospice Association Scotland (CHAS) and a design team from the University of Dundee. The system is intended to enable CHAS staff, parents and relatives of children with complex communication needs to share the likes and dislikes of the child through a combination of workshops, handcrafted objects and an online interface.

The project team include designers and programmers Sara Nevay, Paul Mackinnon, Jo Hodge and Hazel White from the University of Dundee and a team of staff from CHAS’s Rachel House in Kinross.

Challenge: the project requires a team of three masters students to work with  the team to develop and implement the service system and touchpoints of the KISTproject. Within the team the skills required are: excellent communication, visualisation and prototyping skills plus craft-making and interface development.

Contact: Hazel White


Mental flowTools to Enable Good Design for Older Adults

We are living in a society where there are increasingly larger numbers of older people. As we age, it is important that we maintain our independence and well-being despite changes in our capabilities. Technological products like mobile phones have the potential to increase a person’s communication network and entertainment possibility thus improving the quality of life among older people. However, literature has shown that older people have lagged behind in adopting new technological ICT (Information Communications Technology) products and one of the cited reasons for not adopting is that they are complex to operate. Research has also shown that besides complexity, two factors play a role why older people have difficulties in using in using ICT products. They are: 1) age related decline in ability 2) generation-related lack of experience with current user interfaces. This generation-related lack of experience has been attributed to cognitive factors. Increasing importance is attached to inclusive design, which aims to design products that as many people as possible can use, which includes the older and disabled market. Although there are numerous tools available to enable designers and engineers to empathise with physical and sensorial decline, tools that take into account cognitive changes have been lacking. What presently exist are design guidelines giving advice to specific cognitive issues for example dementia or findings from psychological studies relating to different aspects of cognition. The challenge is to research and design a service tool that would assist designers or researchers when developing a new product or service to understand cognitive changes and generation-related experience.

Challenger: Dr Christopher Lim 


Self Management and Health Literacy

Dr Graham Kramer, Scottish Government National Clinical Lead for Self Management and Health Literacy

Dr Graham Kramer, Scottish Government National Clinical Lead for Self Management and Health Literacy

My name is Dr Graham Kramer and I’m a GP working in Montrose. I am also seconded to Scottish Government as National Clinical Lead in Self Management and Health Literacy. It can be hard for people to live well with a long term health problem such as diabetes, heart disease or persistent pain. Things can be made worse by the demands and complexity of modern healthcare which can disempower and put people off. I’m passionate about how healthcare can be made simpler, more engaging and more enabling for people. I have two challenges that I would love to work alongside design experts with.  These could potentially bring significant benefits for people living with long term health problems.

Self Management and Health Literacy: Challenge 1 What do you do to keep yourself well?

As a GP I’ve been trained to try and fix things that go wrong with people. People expect to be fixed. All very well until someone has a long term condition which they have to live with and endure. Our focus on fixing what is wrong (a deficit approach) can often make people neglect what they themselves can achieve to promote their own wellness ( an asset approach). Asking the “what keeps you well?” question is a powerful one. It can help people realise that they can be an active agent in improving their well being. Also many people know remarkable ways of keeping well which are worth capturing and sharing with others. My challenge is how can we put that question to people in a way that will help them reflect on their abilities and enable us to capture these wonderful assets to share with others and help build a picture of what wellness is in my community?

Self Management and Health Literacy: Challenge 2 – Visualising Test Results

One in 20 people live with diabetes and have to have regular blood tests and measurements. Often people go back to their doctor or nurse to get the results of these tests and have a discussion about what needs to be done to help improve things. Unfortunately it often can be difficult for people to take in these results, which are often meaningless numbers, understand them and then be expected to have an informed discussion about them with their health care professional. Ideally people should be able to see their results in meaningful and engaging visual formats (not just numbers) to contemplate before their consultation. In practice this is difficult to achieve but it would be wonderful to work with design experts to develop a solution. If successful this could have significant impact on the quality of care people with long term conditions can receive.

You can read more here

Past Challenges


Slide01Digital Durham Fieldwork

You will be working with an Edinburgh-based Service Design company gathering insights in the North East of England to inform the development of services around the roll-out of superfast broadband.

The aim is to re-introduce council members, decision makers and chief executives to their key stakeholders in an innovative workshop; held at the end of November.

Your findings should provide the participants of the workshop with enough insights and information to learn more about their target audiences, during their discovery stage of the design process.

You will be expected to present your research in any innovative and visual way. This is an opportunity for you to see your research being used in action during the Durham digital workshop happening in November.

For your research you are expected to speak to a large amount of people, across a range of three geographies: Durham City, An ex colliery town, and a rural location

You are free to create any output suitable to the subject you are researching

However we would also like you to create amalgamated personas of your work and base a storyboard on them, highlighting some of their pain points experienced throughout their daily lives, as they navigate through our focus areas (journey map) .

Please provide pictures, videos and sound bites. More details can be found here

Screen Shot 2013-02-15 at 09.59.09

How Can the Value of Service Design be Communicated to Business?

There are a variety of online resources on Service Design available, however there is still a lack of condensed and effective materials that clearly explain and communicate the value of Service Design specifically to the business sector. The challenge is to produce communication materials for use by Nile and the Global Service Design Network that demonstrate clearly and effectively how businesses would benefit from a Service Design approach.

Nile are an Experience and Service Design company who help our clients profit by designing beautifully effective products and services or by making cunning improvements to their existing ones, across multiple channels.

Nile is also involved with the Service Design Network (UK chapter) which is an established practice within the UK. As the discipline progresses and increases its profile in private and public sectors, it’s becoming relevant for people in multiple disciplines working across multiple sectors. SDN UK aims to connect the community and enable knowledge share at all levels.

This challenge was taken up as part of the Strategic Information Design module in January 2013. You can see the video produced for the client here and read more about the project here.


Making Criminal Justice Social Work 

In Scotland, instead of custodial sentences, some young offenders are given community payback orders. Instead of spending time in prison, offenders may undertake community payback work and/or attend alcohol or drugs treatment programmes.

As part of these payback orders young offenders also attend programmes with social workers to look at the factors that led to them offending in the first place. Currently these programmes are run by criminal justice social workers using text based  exercises which does not always engage or play to the strengths of the young people.

This project offers the opportunity to work with a criminal justice social worker from Dundee City Council to use design to develop engaging methods and tools to enable young offenders to communicate in appropriate ways to discuss and recognise factors that lead to them offending. Possible outcomes might include visualisation tools: film, games etc.

The expert on the project is Mark Reid, criminal justice social worker with Dundee City Council.



How can the V&A at Dundee engage with and involve the community and people of Dundee in their process, plans and building?

How can the planners and developers working within the city of Dundee work together efficiently in order to create strong links and therefore work successfully to make Dundee be a City of Culture?

This project leads on from an undergraduate project where Karen Lyttle developed and made a multi-functional, pop-up advertising pavilion called HobbyHouse.  She hopes to develop the idea and service of community engagement by ‘connecting communities creatively.’  The challenge is to create and develop a way of building strong links between different stakeholders within Dundee in order to engage, connect and communicate with the communities of the city. This needs to be a service that will provide a legacy, inspire the people of the city and promote culture within Dundee. Karen has been working closely with V&ADundee , running a series of workshops to engage people from areas within and beyond Dundee with the development of the V&ADundee programme.


Keeping Graduates Green

Once formed, travel habits are difficult to break.  This is why we want to ensure the right travel habits are formed in the first place! Transition points in our lives (moving house, having kids, retiring) are key moments when new habits will be formed. 

Our challenge focuses on the transition when individuals leaving university or college, and find their first job.

Whilst studying, many students have low budgets and relatively few travel requirements meaning they will walk, cycle and use public transport more than many other demographic groups.  Also, many cities and universities have well developed sustainable transport strategies which may include reduced price public transport fares for students.  Incentives like this, however, are rarely available once individuals start to work.  Once students graduate and enter paid employment these travel choices can quickly become a distant memory – owning a car is suddenly much more appealing and feasible if incomes are high enough.

Having said this, young peoples’ attitudes towards cars and driving do seem to be changing.  Some researchers believe that the car has lost its ‘cool appeal’ amongst certain groups of young people.  Others think that virtual connectivity is replacing the need for physical connectivity.  The rise of car sharing schemes (City Car Club or Zipcar for instance) is also reflecting the changing attitudes towards car ownership – perhaps the next generation of graduates will be content with sharing, instead of owning, a car.

The Challenge

In this project you will work alongside staff at MRCMH (a transport consultancy based in Edinburgh) to develop a programme or service that focuses on keeping graduates’ travel choices sustainable.  This may be developed in to a website, or a scheme that public transport operators could promote.  The questions we may need to consider are:

  • What is important to young professionals in their day-to-day lives?
  • What influences their travel choices?
  • How can we encourage their use of public transport, walking or cycling and discourage their decision to buy a car?
  • Will car sharing be an appealing prospect for this generation?

contact: Bethan Garner
Senior Consultant
MRC McLean Hazel – a member of MMM Group


What do Tomorrow’s Service Designers Need to Know?

As service design masters and bachelors programmes developed globally, in a wide range of Universities, there is a desire to find common framework and to learn from each other. What should we be teaching the service designers of tomorrow?

Service design has been taught in design schools since the early 1990s. New service development has been taught in management schools and in engineering schools service engineering and industrial engineering has touched on topics related to the design of services.

This research will build on initial research undertaken in early 2012 by members of the Service Design Network, explore the landscape and suggest future steps. Contact Hazel White



Future Identity Management Practices, Services and Technologies

Increasingly we are being asked to provide evidence that we are who we say we are – whether travelling between countries, on the internet buying goods and services or signing an attendance register for class: we need different forms of identity management, for example passwords and pincodes that that are unique to us, tokens that we can carry such as passports and increasingly body based biometrics such as finger printing and face recognition.

There is also a growing appetite for ‘identity sharing’ through social networks such as Facebook and where mobile devices have given us unrivalled access to the internet. Some people have gone as far as to suggest that we are moving towards a state of ‘persistent identity’ and new technologies are emerging that enhance this state. These developments provide many opportunities but some potential negative side effects including a loss of privacy and anonymity, risks of identity theft etc. ‘Identity management’ and ‘identity verification’ are therefore terms that have developed to cover how ‘identity’ is defined, authenticated, protected and managed in a range of settings.

The IMprints research project (Funded by the Engineering and Physical Sciences Research Council) seeks to better understand such appetites and anxieties, by examining future identity management taboos and desires, and their culturally situated causes and effects. The aim is to understand the way that citizens will respond to new identity management practices and technologies, and to promote trustworthy and pleasurable processes of identity verification.

Challenge: This is an opportunity to work with a live research project and contribute to its development. This year you could work with members of the team in organising and running a live hackjam event bringing a variety of professionals together to design new services and experiences of identity management. Alternatively you might be interested in devising forms of wearable technologies (utilising 3d printing, rfid, arduino) that can communicate identity as part of the internet of things in a variety of different contexts.

Contact: Dr Sandra Wilson


Communicating with Victims of Disaster

The uncertainty over the fate of a relative in the immediate aftermath of a disaster may be very traumatic for family members and friends of a missing person. In a number of recent disasters, such as the 7/7 bombings, the uncertainty caused by the duration of the identification process often results in increased anxiety of relatives of those missing.

People coping with a loss or facing uncertainty as to the faith of a missing person have different ways of dealing with traumatic events; talking, drawing, reading or helping others in a similar situation. Effective communication on the identification procedures as well as addressing the psychosocial needs of the relatives is pivotal in minimising stress and may aid in subsequent trauma recovery for those left behind. Family liaison officers (FLO’s) play a vital role in assisting in this process; however there may still be a need for a single resource of information for relatives to fall back on. Currently, the information available is fragmented. Some police forces may only release short explanations of the identification procedures, e.g. via the press or a dedicated section on the force’s website. This information is however minimal and may not fulfil the requirements and needs of the families. This project will involve designing an interactive “outlet” in any relevant media (app, booklet, website, short video’s, photobook, etc) which may be used in the aftermath of a disaster to help relatives coping with a loss or uncertainty while the identification procedures are on-going. This may include interactive means to demonstrate the identification procedures, how relatives can help in this process, social forums to connect relatives, or other information which relatives may need in the immediate aftermath of a disaster. The project will involve exploring the existing literature and information on the web, establishing the needs of relatives and those who have direct experience with a disaster, discussions with FLO’s, bereavement specialists, religious communities and those involved in dealing with relatives and researching identification procedures. The final design will be tested with relevant groups to establish if this will fulfil the needs of the end-users.

Dr Jan Bikker (PhD), Postdoctoral Researcher, Centre for Anatomy and Human Identification (CAHID)


Innovative ways to provide social support for engagement in physical activities after stroke

Can we use design as a way to bring people who have had a stroke together to provide social support for physical activities?

Stroke is the main cause of complex adult disability and often leads to problems with communication, mobility and activities of daily living.  Physical recovery involves in-patient, out-patient and community rehabilitation with physiotherapists and occupational therapists. There is also strong evidence from randomised controlled trials that physical activity including aerobic exercise and exercise involving aerobic and strength training in this population influnces general health, function and prevents further stroke. However long-term engagement in physical activities after the end of rehabilitation to maintain recovery and for health benefit presents a healthcare challenge.   The evidence shows that people who have had a stroke have difficulty in remaining active after the support provided from rehabilitation is withdrawn, and fewer than 30% of survivors meet recommended targets for activity.  Although there are a growing number of community exercise classes specifically targeting stroke survivors, barriers to participation such as transportation, accessibility of community exercise facilities and cost can prevent participation.

Nonetheless, evaluation of the facilitors to engagement in physical activity in this population has shown that being supported to be active with others who have experienced the same or similar conditions is highly valued by survivors. Novel ways to provide affordable, locally accessible social support for physical activity for this generally elderly population would therefore be of enormous benefit to health and wellbeing. Most survivors are living in their own homes, from fairly diverse socio-demographic backgrounds and because of their age profile may not be technology literate, particularly with regard to mobile phones, computers or social networking sites.  However accessible ways to use these technologies to link people together might be an important characteristic of a novel approach.  The social support should be from other people with stroke or other similar disabling conditions, who are also interested in being physically active. Appropriate types of physical activity will vary, depending on the individual’s capability, however our recent research shows that survivors value activities that are fun and enjoyable, accessible and affordable and that opportunities to be outside, such as walking, with inclement weather alternatives, are highly valued by survivors.

Dr Jacqui Morris, Senior Research Fellow, School of Nursing and Midwifery, University of Dundee and Allied Health Professions Research Lead, NHS Tayside.


Designing an Education Programme for Young Persons with Diabetes

Type 1 Diabetes (T1D) in children requires them to inject themselves several times a day with insulin. The dose of insulin is adjusted by monitoring their blood glucose concentration, obtained from finger prick and, depending on the result of this, monitoring their diet and exercise to maintain their blood glucose levels at the specific levels to prevent serious illness.

While health professionals aim to support young people’s self-management of their diabetes, through 3 monthly clinic appointments, education programmes and diabetes camps, limited NHS resources can leave many young people feeling isolated and unsupported by their health professionals.

To increase the support for those with diabetes, technology-based social support programmes, such as ‘Facebook’, ‘You Tube’, and ‘Twitter’ have been incorporated into national patient groups in the UK (e.g. Diabetes UK However, concerns exist about the possibility of young people receiving misinformation or advice that is different to that recommended by their local diabetes teams.

To address this, individual diabetes teams across the UK are searching for innovative design packages to support young people with diabetes. For example, the diabetes team in Dundee have developed ‘Sweet Text’, a behavioural support and motivation package, using mobile phone technology and are in the process of developing ‘Video Interaction Guidance (VIG), a clinic-based methodology to improve communication between young people and their health professionals.

Challenge: To continue this venture, the Dundee diabetes team would welcome your help to design and integrate further technology-based support packages that reflect the experiences and expertise of the young people themselves. Designing new ways to deliver support for those with diabetes will prevent long term health problems and deliver a corporate programme of support that will be transferrable to other diabetes teams across the UK.

Contact: Dr Fiona Wood, Research Fellow on Digital Diabetes Community study


Weight moderation for breast cancer prevention

Background Breast cancer is the most commonly diagnosed cancer and the second cause of cancer deaths amongst women in Scotland and the incidence of the disease is increasing.

It has been estimated that around 42% of the disease in post menopausal women can be prevented by increases in physical activity, reductions in alcohol intake and decreasing body fatness. It is notable that (at any Body Mass Index) weight gain in adult life is associated with greater risk of the disease and that weight gain between 2 to 10 kg after age 50 years has a 30% increase in breast cancer risk. Menopausal transition is associated with significant weight gain (2 to 2.5k over 3 years) and it is recognised that postmenopausal women are also at higher risk of hypertension, diabetes and cardiovascular disease.

Challenge Weight moderation is often viewed negatively by women, many having tried and failed to lose weight (resulting in low self esteem), many have over ambititious targets and many feel that chronic disease will come their way because of “fate” or “genes”.

How can weight moderation be viewed positively? Avoiding weight gain and losing small amounts of weight (e.g. 5kg) has been shown to reduce risk. Breast cancer is a disease most women fear how can we harness the positive message of risk reduction (rather than fear and/or guilt), women working together to support change in activity and diet with positive  feedback for initiating weight monitoring, avoiding weight gain and maintaining weight loss.

Are their tools, concepts, movements that the design team can help to create?

Professor Annie Anderson, Centre for Research into Cancer prevention and Screening (CRiPS) , Ninewells Medical school, level 7, mailbox 7, University of Dundee. E-mail


Jewellery Workshops to Support adjustment to Stoma

Patients with laryngeal cancer may have to have their voice boxes removed and as a result have a “hole” in their throat (called a laryngectomy stoma).  It is important that dirt, liquids and dust do not enter the stoma and that the new “airway” is kept reasonably moist (as the new airway does the job of the nose and mouth in moistening and “cleaning” the air that enters the lungs on its way down, and preventing liquid from going down the wrong way).  The NHS supplies “bibs” for laryngectomy patients to wear over their stoma, and most people are encouraged to wear a stoma button (see picture of Maggie on attached link) over their stoma. You can purchase coloured bibs and many people wear scarves or cravates to cover their stoma.  However, in the summer, these are hot.  Some jewellers (mostly in the US) have created necklaces that can cover the stoma (see links below), but there is definitely room for more interesting, usable and inexpensive stoma “covers”. Masters student Jun Kim worked on this project last year, developing stoma jewellery to address these issues for women. However, there are two possible further developments to this project – to develop a solution for men (potentially a textile solution?) and also to develop service-systems around workshops where wearers could develop their own jewellery, potentially in conjunction with Vanilla Ink, jewellery start-up hub. Mary Wells PhD, RGN, Senior Lecturer in Cancer Nursing, School of Nursing and Midwifery, University of Dundee


Mobile applications for learning terminology by non-native speakers

An accurate description of personal belongings of missing persons and unidentified remains in disasters may be pivotal in the identification process. In large disasters, the Disaster Victim Identification (DVI) teams may be comprised of forensic experts of multiple nationalities communicating in different languages. Research carried out in the Centre of Anatomy and Human Identification (CAHID) has shown that descriptions of items recorded in disasters may vary significantly. Language has a large impact on the variation seen, specifically in naming and describing parts of items such as those of glasses, watches and other personal effects. One of the suggested approaches is exploring mobile technology to assist in visual learning of terminology relevant to describing personal belongings in a quick and uniform way.

The project will involve designing an application which is viewable on handheld mobile devices (app, webpage etc.) for a number of items, and testing this with groups of potential end-users such as native speakers and non-native speakers of the English and Spanish or French language. The designer will explore relevant literature on effective learning methodologies, information exchange and mobile technology design. While this project is specifically designed with the DVI and police community in mind, the final product may also be relevant to other end-users in for example the retail industry, language students and even design students at DJCAD.

Dr Jan Bikker (PhD), Postdoctoral Researcher, Centre for Anatomy and Human Identification (CAHID)


Raised blood pressure?

Taking blood pressure often causes patients anxiety, leading to inaccurate raised blood pressure readings. What design interventions could be made to reduce anxiety, leading to more accurate readings and reducing unnecessary prescribing? Project contact: Dr Fred Comerford, Institute manager, Social Dimensions of Health Institute, University of St Andrews and Dundee


Communicating Health Messages Well

This project focuses on people with learning difficulties AND/OR low literacy and the use of health-related outcome measures with this population. We know from the literature and from our own research work that the existing formats for presenting the health care assessments are excluding people with learning disabilities and/or low literacy. So, we would be very interested in working with Master of Design students to develop alternative formats around the content areas that these self-report measures seek to capture. For more information, please contact Thilo Kroll 388 655



Reflecting On Child And Adult And Protection

How can you enable practitioners from a range of agencies: police, social work and health to reflect on their performance in child and adult protection without making them feel they are being treated like children?

It is accepted that the best way to know how good the quality of the work carried out by protective services for children and adults is, is to evaluate it. Look at what’s been done and ask ‘did it work?’. That, in turn, informs public services (Health, Police, Council) of the improvements needed in order to produce better outcomes for people. At strategic levels that message is understood and applied on single and multi-agency levels. But, we believe, the most effective self-evaluation will be done by those delivering the services on the front-line. But that isn’t happening. The Challenge is: How do we design in the means to change behaviour and translate a belief about the importance of front-line professionals engaging in structured self-evaluation of performance, into part of their everyday work?

Evaluation of services to help victims of domestic violence, adult abuse and neglect and child abuse and neglect needs to operate at several levels and interconnect. The idea of front-line practitioners asking themselves how well they/we are doing and using the results to develop themselves and the quality of the work they do, is a key part of this. The design and implementation of successfully achieving this goal will be of interest across Scotland and beyond, as all local authority areas struggle with the same issue.

Donald MacKenzie
Lead Officer, Dundee Child Care & Protection Committee


Raising the topic – the overweight challenge

Over two thirds of Scottish adults are overweight and the population is getting fatter. Current evidence suggests that when people are told their weight category they are more likely to practice weight management. However, there is current evidence that health professionals (including Gp’s, hospital staff and mid-wives) find the topic difficult to raise with patients

Challenge: are there non-verbal routes for health professionals to raise the topic of excess weight to facilitate dialogue on weight management?

Professor Annie Anderson, Centre for Research into Cancer prevention and Screening (CRiPS) , Ninewells Medical school, level 7, mailbox 7, University of Dundee. E-mail Image:


Marketing messages

Health promotion messages on obesity reduction compete with food industry marketing both in reach and 

content.   In general , public health tries to give positive messages, but fails to communicate the severity of disease risk .The public are often oblivious to the marketing techniques of the industry and there is a need to get smart with health promotion approaches.

Challenge: what are the features that initiate interest in health behaviour through visual materials that might also provide a message about how industry promotes and we need to do better? Advertising standards restrict public messaging approaches but there is much to be explored. Some thought needs to be given as to how this becomes a piece of service design.

Professor Annie Anderson, Centre for Research into Cancer prevention and Screening (CRiPS) , Ninewells Medical school, level 7, mailbox 7, University of Dundee. E-mail


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